Up the Duff
Up the
Duff
I was heavily pregnant, hot, emotional, and completely in it.
Living between Ibiza and the road, in and out of caravans, with two kids already running wild around me, I remember thinking — this is it. This is the chaos. This is the real version of everything.
So I called on some close sisters, Sylvie and Emily, who know me dearly. We started playing with the idea — a fun, exaggerated version of our life.
That is where Up the Duff came from.
Kids eating, shouting, interrupting. Me, pregnant, swollen, glistening, taking up space.
Sun, water, bodies, noise, messy, sexy, completely alive.
Nothing perfect — because nothing ever truly is.
Sylvie behind the camera, capturing it all — and alongside Emily, shaping the concept with me as it unfolded.
Emily styling it into something bold, instinctive, and completely us.
Not polished. Not controlled. Just real life, amplified. Louder. More cinematic. More us.
collision.
Willow building out the set. Mena absolutely nailing the hair and makeup. Our friend Tilly lending us her garden and caravan as the backdrop.
A full creative collision of everyone involved.
That is OOTO. Built from this life. Not separate from it.
"I love mi famalia" — written on a belly in Ibiza sunshine.
Now three kids. More festivals. More movement. More chaos.
And I feel so grateful to be on an island where this kind of magic feels easy to create, and to raise a family in.
