It’s not an easy feat being sustainable in a world full of consumption but we've made it our priority to ensure everything we do is sustainable, in every sense of the word.
Firstly as an online retailer we already use 30% less energy than traditional retail spaces and believe in using postal services with an active interest in improving their carbon footprints.
We make our items out of ‘dead stock’ fabrics which is waste sold at surplus fabric markets and we spend many hours hunting out the best and brightest material that the larger industry giants have discarded. We love seeking out the gems which sometimes have only been rejected for being slightly the wrong shade or a misprint. We try to use all the material, any bits left over get up-cycled into scrunchies, purses or underwear.
Limited runs mean we are not part of the fast fashion chain.
We make smaller, more considered collections each season, only running two to three a year, striving to create timeless, well made and classically glamorous pieces rather than keeping up to date with trends and fads. And by buying surplus fabric means we only have a certain amount of fabric to work with, making it even more unique.
We have changed our packaging to biodegradable mailers and are avoiding single waste plastics where possible. As a small company, we are realistic that we need to take little steps, keep reminding ourselves that finding new ways of becoming sustainable takes time, practice and research but it is something that we are dedicated to improve every day.